The Brough Superior SS100

An unashamedly opulent watch, the SS100 blends the magic of the World’s most prestigious motor cycles with a watchmaking heritage whose origins were in 18th Century London. Truly a ‘small object of desire’, it will look superb with any attire and in any setting. Like the machines it honours, it exemplifies the best in engineering and gentlemanly good taste, and it has the good manners not to shout about itself!

Brough Superior has always been the epitome of exclusivity, luxury, style and extraordinary design, allied to a passion for motorcycles. All these qualities are to be found in this new Pinchbeck watch, which has been created in close collaboration with Brough Superior Motorcycles Ltd.

Its hand-made case is beautifully, and individually, engineered, in a way that mass production can merely imitate, demonstrating how superlative craftsmanship still flourishes in England. Combined with the superb Swiss movement, the result is an elegant, yet masculine, timepiece that reflects the magnificence of the motorcycles whose name it bears.

The SS100 has a static bezel with an 18 carat gold inset badge above 12 o’clock, as well as an inlaid gold dot in the crown and an engraved, individually numbered, gold disc inset in the back. The inner ring, between the sapphire crystal and the dial, may be engraved with your chosen inscription. The case, excluding the crown, is 40mm in diameter and 12mm deep.