The Brough Superior SS101

“The SS101 is simply brilliant in shape and design, I can't believe my Dad never wears his Rolex anymore!”

An unashamedly opulent watch, the SS101 blends the magic of the World’s most prestigious motor cycles with a watchmaking heritage whose origins were in 18th Century London. Truly a ‘small object of desire’, it will look superb with any attire and in any setting. Like the machines it honours, it exemplifies the best in engineering and gentlemanly good taste, and it has the good manners not to shout about itself!

Brough Superior has always been the epitome of exclusivity, luxury, style and extraordinary design, allied to a passion for motorcycles. All these qualities are to be found in this new Pinchbeck watch, which has been created in close collaboration with Brough Superior Motorcycles Ltd.

Its hand-made case is beautifully, and individually, engineered, in a way that mass production can merely imitate, demonstrating how superlative craftsmanship still flourishes in England. Combined with the superb Swiss movement, the result is an elegant, yet masculine, timepiece that reflects the magnificence of the motorcycles whose name it bears.

The SS101 has a rotating bezel, with six ‘click’ positions, based on a locking nut from a Brough Superior motorcycle. The inner ring, between the sapphire crystal and the dial, may be engraved with your chosen inscription. The back of the case is inset with a gold disc carrying your watch’s individual number.

Your Brough Superior watch may be made unique through the inclusion of bespoke options. Examples, apart from the choice of bezel design, include a leather strap of the highest quality, hand-made to your own wrist measurement (a solid-link stainless steel bracelet is also available). An 18-carat gold case is available as an alternative to stainless steel.

SS101: from £5,000.

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