Whether you call it a strap, a bracelet or a band, it's an essential part of your watch, both functionally and aesthetically. In fact, it's quite easy to refresh the look of your watch, just by fitting a different strap.
The Industrial Revolution proved that machines can manufacture more cheaply, but the goods they made were still sold and served by humans. Today's mass produced goods are, increasingly, also served to us by machines!
For those that care about having both an accurate timepiece and a piece of jewellery that makes a statement, these individuals are regularly pleased when the words "Those are beautiful luxury watches!" are directed their way.