The Brough SS100 (deposit only)

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Brough SS100 2014 A.jpg
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The Brough SS100 (deposit only)


The Brough SS100 is a bespoke automatic watch and a tribute to the legendary Brough Superior SS100 motorcycle, produced in collaboration with the Brough Superior company. This is for deposit purposes only to secure your order and commence your watch build.

(Deposit price only - total charge payable upon completion = £4999 less deposit paid).

Order with deposit


  • Beautifully engineered stainless steel case, completely English made
  • Diameter: 40 mm (excluding crown)
  • Height: 12 mm
  • Static bezel with 18 carat gold ‘SS100’ badge
  • 18 carat gold infill on crown
  • Luminous hour and minute hands
  • Red seconds hand
  • Inner engraved chapter ring with your personal message
  • Sapphire glass for scratch resistance
  • Screw down crown for water resistance
  • Individually numbered
  • 10 ATM water resistance
  • Rigorously tested and fully certified on completion
  • Strap secured by screwed bars
  • A luxurious Tanner Bates English handmade strap made to your specification
  • Beautiful hand made leather watch wallet by Tanner Bates of Devon


  • ETA 2824-2 Swiss-made automatic 25-jewel calibre
  • Tolerance: to within +/- 15 seconds per day
  • Regulated at assembly: to within +/- 5 seconds per day
  • Power reserve of up to 36 hours
  • Vibrations: 28,800 per hour


  • Your choice of metallic colours on the dial: £250
  • Your own dial design: from £600
  • Exhibition (clear) caseback: £250
  • Case made entirely or partly from precious metal: price on application


Pictures show the looks of our watches, but not the thought that goes into their making. Every Harold Pinchbeck watch is hand-built by our watchmakers in England. We embrace computer-aided design, but we also treasure traditional craftsmanship, so our watches are a marriage of both; our approach is a world away from mass production.

Your watch is made in a workshop (not a factory), by a skilled craftsman. This work can't be rushed: it's painstaking, requiring good eyesight and steady hands! When he has built up a watch he examines it from every angle before testing it thoroughly, adjusting it as necessary to ensure reliability and accuracy. Eventually, the case will receive its final polish and inspection, and at this stage, the handmade strap is fitted. Only then is the watch ready to be placed in its presentation box, ready to be sent to its owner, together with its certification and the five-year warranty.


  • Guarantee: 5 Year mechanical warranty
  • Lifetime warranty available - [click for details][1]
  • Delivery time: approximately 60 days

Full 5-year mechanical warranty

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We are proud of the supreme workmanship of every watch we make, which is why we provide an unconditional 5 year guarantee of quality, craftsmanship and accuracy. If any aspect of the watch performs less than perfectly, simply return it to us for a free service.

The Bespoke watch: lifetime guarantee

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When you buy a Harold Pinchbeck Bespoke & Limited Collection wristwatch, we guarantee the movement's mechanical performance for your lifetime. The only condition to this warranty is that you return the watch to us for a professional service at least every three years. In fact, your watch's first service will be completely free!

The order process:

Your SS100 will be built individually, in England, after we have confirmed its individual details with you, to create a very special watch.  This process takes a little time – typically three months – but the resulting watch will be well worth waiting for! The SS100 is very similar to the SS101, the difference being in the bezel design.

You may choose from a number of options to personalise your SS100 watch. Perhaps the most distinctive is the gilt chapter ring, between the glass and the dial, which can be engraved with your own wording. This small, almost secret, feature will make your watch unique. To the best of our knowledge we are the only watchmaker to offer this highly personal detail at anything like this price.

As you would expect, some discussion is necessary to confirm the individual specification for your watch. This may be done by telephone, email, or letter: we are always pleased to discuss your ideas, and advise, without obligation. If you are able to visit us in Lincoln (by appointment only, please), we can discuss your watch and show you examples. Should you go ahead we will ask for a £2000 non-returnable deposit to confirm your order, with the balance being due at the time of delivery. As the SS100 is a bespoke product our 90-day guarantee of satisfaction does not apply, but we will, of course, work to ensure that you are completely happy with your watch.

After placing your order we will contact you to discuss and confirm the details of your watch.

Thank you so much for the watch and the great service! My new watch is fantastic...I am so pleased. It was very refreshing to receive such a personal and direct service. Again thank you very much
— P. Hall. London UK.