The Brough SS101 (deposit only)

Brough SS101 Jan2103 x 1000.jpg
Brough SS101 d.jpg
Brough SS101 cW.jpg
Brough SS101 eW (jayargonaut's conflicted copy 2014-08-22).jpg
Brough SS101 best.jpg
SS101 x 700c best.jpg
SS101 x 650 (1).jpg
Brough SS101 Jan2103 x 1000.jpg
Brough SS101 d.jpg
Brough SS101 cW.jpg
Brough SS101 eW (jayargonaut's conflicted copy 2014-08-22).jpg
Brough SS101 best.jpg
SS101 x 700c best.jpg
SS101 x 650 (1).jpg

The Brough SS101 (deposit only)


The Brough SS101 is a bespoke automatic watch and a tribute to the legendary brough superior motorcycles, produced in collaboration with the Brough Superior company. This is for deposit purposes only to secure your order and commence your watch build.

(Deposit price only - total charge payable upon completion = £4999 less deposit paid).

Add Order to Cart

Technical Specifications:

  • Bi-directional rotating bezel (based on locking nut from Brough motorcycle)
  • Engraved 18 carat gold insert on case back
  • Sapphire glass and screw down crown
  • 18 carat gold infill on crown
  • Strap secured by screwed bars
  • Luminous hour and minute hands
  • Red seconds hand
  • Individually engraved chapter ring (see above)
  • Beautifully hand-cut and hand-stitched leather strap, individually made by Tanner Bates of Devon
  • Your own engraving, and your watch’s own production number, engraved on the watch’s back
  • 10 ATM water resistance
  • £4999


  • ETA 2824-2 Swiss-made automatic 25-jewel calibre 
  • Tolerance: to within +/- 15 seconds per day
  • Regulated at assembly: to within +/- 5 seconds per day
  • Power reserve of up to 36 hours
  • Vibrations: 28,800 per hour

Further Detail:

  • Hand-made in England
  • Guarantee: 5 Year mechanical warranty
  • Lifetime warranty available - see further details
  • Delivery time: approximately 60 days

Further options are available at extra cost, and we will be pleased to quote for such features as:

  • The watch case individually cast in precious metal
  • A presentation case individually made in oak by a Lincoln cabinet maker
  • Other details consistent with the Brough Superior branding

Full 5-year mechanical warranty

We are proud of the supreme workmanship of every watch we make, which is why we provide an unconditional 5 year guarantee of quality, craftsmanship and accuracy. If any aspect of the watch performs less than perfectly, simply return it to us for a free service.

The Bespoke watch: lifetime guarantee

When you buy a Harold Pinchbeck Bespoke & Limited Collection wristwatch, we guarantee the movement's mechanical performance for your lifetime. The only condition to this warranty is that you return the watch to us for a professional service at least every three years. In fact, your watch's first service will be completely free!

The order process:

Your SS101 will be built individually, in England, after we have confirmed its individual details with you, to create a very special watch.  This process takes a little time – typically three months – but the resulting watch will be well worth waiting for! The SS101 is very similar to the SS100, the difference being in the bezel design.

You may choose from a number of options to personalise your SS101 watch. Perhaps the most distinctive is the gilt chapter ring, between the glass and the dial, which can be engraved with your own wording. This small, almost secret, feature will make your watch unique. To the best of our knowledge we are the only watchmaker to offer this highly personal detail at anything like this price.

As you would expect, some discussion is necessary to confirm the individual specification for your watch. This may be done by telephone, email, or letter: we are always pleased to discuss your ideas, and advise, without obligation. If you are able to visit us in Lincoln (by appointment only, please), we can discuss your watch and show you examples. Should you go ahead we will ask for a £2000 non-returnable deposit to confirm your order, with the balance being due at the time of delivery. As the SS101 is a bespoke product our 90-day guarantee of satisfaction does not apply, but we will, of course, work to ensure that you are completely happy with your watch.

After placing your order we will contact you to discuss and confirm the details of your watch.

The SS101 is simply brilliant in shape and design, I can’t believe my Dad never wears his Rolex anymore! It is a truth that needs to be shared with everyone. It’s a great wristwatch indeed!
— William A. Indonesia.